Top 5 Communication Apps in Madagascar Q2 2024

In the second quarter of 2024, the top communication apps on a unified platform in Madagascar exhibited diverse performance metrics, as revealed by Sensor Tower. Here's a closer look at their weekly downloads, revenue, and active user trends.

Messenger from Meta Platforms, Inc. experienced a steady revenue of approximately $1 per week for most of the quarter. Weekly downloads fluctuated, starting at around 20.7K in early April, peaking at 23.8K in late April, and then tapering off to 17.9K by the end of June. Active users showed a consistent upward trend, growing from 705.6K in early April to 789.1K by the end of June.

WhatsApp Messenger maintained a strong presence with weekly downloads starting at 11.2K in early April, peaking at 15.3K in early May, and stabilizing around 10.6K towards the end of June. Active users remained robust, starting at 2.9M and steadily increasing to 3.05M by the end of the quarter.

Snapchat from Snap Inc saw consistent weekly revenue, peaking at $55 in the final week of June. Downloads were relatively stable, starting at 4.9K in early April and ending at 5.3K in late June. Active users showed a slight increase from 173.8K in early April to 182.2K by the end of June.

Telegram exhibited steady weekly revenue, fluctuating around $30 to $58 throughout the quarter. Weekly downloads started at 4K in early April, peaked at 4.9K in mid-June, and ended at 4.4K in late June. Active users saw a minor decline from 122.5K in early April to 116K by the end of June.

WhatsApp Business had notable weekly downloads, starting at 1.8K in early April, peaking at 2.5K in late April, and concluding at 1.7K in late June. Active users increased from 58.3K in early April to 65.7K in late June.

For more detailed insights and data, visit Sensor Tower.